All the changes made at Twitter since the arrival of Elon Musk

Since Elon Musk bought Twitter last October, the social media platform has made numerous changes to the user experience, including overhauling the verification process and emphasizing “free speech.” »

Since the highly publicized and controversial takeover of Twitter Elon Musk In October 2022, the latter brought a number of updates to the platform, often announcing them live on Twitter.

Among the most notable changes is a major overhaul of the vetting process. Previously, blue badges denoted public figures who were independently endorsed by the platform, but users can now purchase badges by subscription. Twitter Blue for eight dollars a month.

Once you have it announced Saying Twitter’s new policy is “freedom of expression” so that negative or hateful tweets will be “deboosted” but not banned, Elon Musk notably reinstated a number of suspended accounts, including donald trump, of Jordan Peterson and Kathy Griffin. Donald Trump’s account was later restored request Conducted by Elon Musk on Twitter: 51.8% of 15 million people polled voted “yes” to the return of the account of the former American president.

Each tweet now clearly displays the number of views it has received, an update by Elon Musk to show “Twitter is more alive than people think. »

Twitter now divides a user’s news feed into a TikTok-like “for you” page, a stream of tweets selected by an algorithm that the user thinks they’ll like, and a “following” page, which only contains tweets the user follows. .

Twitter has lifted a short-term policy that prohibited users from sharing links to other social media platforms. After less than a day of backlash, the platform removed the policy from its site.

One of the biggest updates in the Musk era is a radical change to the vetting process. Previously, blue checkmarks confirmed that the profiles of public figures such as celebrities, journalists or public officials were legitimate. Those blue badges (Twitter now calls them “legacy” verified accounts) are still visible, but the platform has made them available to everyone as long as they subscribe to Twitter Blue, a service that lets users get an overview of the new features. There is no visual difference between the old and new blue badges, which has led to concerns about impersonation of public figures (although hovering or tapping on the blue badge indicates whether the account is subscribed to Twitter Blue or is an old verified account) . Within hours of the new controls being rolled out, users bought badges to impersonate people like Donald Trump. Rudy Giuliani and Kobe BryantCNN reported on this. A columnist Washington post there were accounts that appeared to be comedians that were verified within minutes Blair Erskine and senator Ed Markey. Twitter has temporarily suspended the ability to buy blue badges the next day, promising to fix impersonation issues. Elon Musk said he plans to get rid of the old verification badges, saying the old verification process was “corrupt and absurd. In another change to the verification system, accounts owned by businesses are marked with gold badges, while government agencies and politicians are marked with gray badges.

Elon Musk’s changes to the platform have been criticized for a number of reasons, from being useless and boring to facilitating hate speech. The ability for anyone to obtain verification has been criticized for making it easier to impersonate public figures and spread false information. In January, members of the Taliban received verification badges, although they were later withdrawn following backlash. Elon Musk also faced criticism in December after Twitter suspended the accounts of several journalists who criticized his ownership of the company (billionaire he tweeted that these accounts “confirmed my exact location in real time”), although these accounts were later reinstated. Criticism of the vetting process led to mass layoffs within Twitter as well More than 500 advertisers according to, stop spending on the platform Informationresulting in a 40% reduction in daily income. Some prominent Twitter influencers told NBC News that day-to-day use of the platform has deteriorated under Elon Musk’s leadership, including an influx of hate speech amid his new emphasis on free speech, as well as an increase in the company’s technical problems. halving the staff. These influencers include Matt Nelsonwho runs” We appreciate dogs », money account 9.3 million followers, told NBC News that the verified notifications feature, which shows notifications received by verified accounts, is no longer useful because anyone can pay to receive a blue badge. The default “for you” feed also angered some users who found the update redundant and now see tweets they don’t care about. LGBTQ rights groups also argue that the platform’s “free speech” design worsens anti-transgender access. Among the accounts reinstated under Elon Musk are Babylon Bee, a Christian satirical news site, and the author Jordan Petersonwho has previously posted transphobic tweets, reports Bloomberg.

Elon Musk talked about future updates that have yet to debut on the platform. In February, it plans to increase the current limit of 280 characters per tweet to 4,000, a massive character increase for a platform long known for its brevity. In addition, users will soon be able to use formatting features such as bold, underline and font size, which Elon Musk hopes will keep people on Twitter instead of using Twitter. The company also plans to sell inactive usernames for years to free up nicks and generate revenue.

After months of back-and-forth and the threat of a lawsuit, Elon Musk bought Twitter in October in a high-profile deal. 44 million dollars. He quickly retrenched, saying the company was at risk of bankruptcy and needed to be “strong” to survive, and began implementing his “free speech” vision for the platform. Elon Musk has previously criticized Twitter’s former executives, saying they ran the platform with a “leftist bias.” »

Will the billionaire really step down as CEO of Twitter? There is Elon Musk he tweeted He said he will step down in December when he finds someone “crazy enough” to take over and then lead the company’s software and server teams. asked through a request He said that if he resigns from Twitter, he will “respect the results of this survey”. He won a clear victory by getting a “yes”. 57.5% vote Out of 17.5 million votes. Since the request was created, Elon Musk has not provided any updates or timelines regarding the search for a successor.

According to the latest estimates ForbesElon Musk’s net worth stands $149.4 billionmaking him the second richest person in the world after the French fashion mogul Bernard Arnault. Elon Musk lost his status as the richest man in the world in December.

Article translated from US Forbes – Author: Conor Murray

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