Demand for AI skills is growing and searches for freelancers on Fiverr are booming, with a 1,400% increase in searches for AI-related services, according to the platform.

Enthusiasm for generative AI technologies has been accompanied by a corresponding increase in business interest in AI. While there is great interest in understanding how to use AI to help business, finding the right people to help an organization use AI effectively is not always an easy task. Organizations are looking for people who can help them use all kinds of AI technologies, including generative AI capabilities to create images and text that can help improve marketing, sales and business operations.

It’s an area that’s seen a resurgence of interest in freelance marketplace Fiverr, which has reported a 1,400% increase in searches for AI-related services in the past six months. We’ve seen an increasing trend in searches for AI-related services. We’re also starting to see more freelancers creating offerings in the world of generative AI for the latest tools like ChatGPT, GPT-3, Midjourney, Dall-E, and Stable Diffusion,” said Yoav Hornung, head of innovation at Fiverr. The platform is used to help organizations meet their talent needs.

It experienced strong growth during the pandemic as demand for freelancers accelerated. Now it’s turning to AI, introducing new categories to help companies find the talent they need to take advantage of the power of AI. We live in a time where the development and speed of technology creates many new opportunities. We’ve seen an influx of services using new AI tools that are improving what artists, writers and programmers can create and sell,” said Micha Kaufman, founder and CEO of Fiverr.

These AI services have created a new baseline expectation for what we can imagine in illustration, writing, and programming, but it’s nothing without the people who invest their time and have the necessary skills to do so. Technology continues to evolve and create exciting new careers and opportunities. One of the most amazing things we’ve seen time and time again about Fiverr is that as new technologies or trends emerge, the demand and supply of these highly skilled freelancers flock to our platform.

Hornung explains that Fiverr is creating new categories on its service to help organizations and freelancers connect. It is an approach that not only provides a specific category, but also provides the right structure to help the business apply to bring the necessary skills to achieve its results. When it comes to generative AI, there is a growing demand for artists who are familiar with AI and can use the various AI tools out there – including Midjourney, Stable Diffusion, and OpenAI tools like ChatGPT and Dall-E.

“We’re really excited about AI-powered services for artists because we’ve seen amazing things happen when someone really knows how to use these services,” Hornung said. According to him, Fiverr has also seen an increase in the number of companies trying to use or create products that use generative AI engines. For this, companies are looking for qualified freelancers who can help create pilot programs using artificial intelligence. In addition, there is a strong demand from enterprises for help in creating instructions for generative AI engines.

A prompt is actually a query entered into the generative AI interface that “prompts” the AI ​​to produce the desired result. According to Horn, the ability to ask the right question with the right offer is a skill in high demand on Fiverr. In addition, the explosion in the use of generative AI tools for text generation has led to a new demand for freelancers to help organizations with editorial work as well as fact-checking. Until now, an article proofreader was one thing, and today it is another thing to correct or edit an article generated by artificial intelligence,” said Hornung.

However, the problem remains: organizations don’t know what they want, but they know they want AI. Artificial intelligence has been around for years, but according to Hornung, awareness of AI has grown dramatically in the past few months. According to him, until a few months ago, many traditional companies did not know what GPT-3 was, but now they know the name ChatGPT and realize that they need to do something with artificial intelligence. According to Hornung, just a few months ago, organizations looking for AI often matched a certain personality.

But he says that is no longer the case today. AI is becoming more accessible. Some companies want it just to have AI, while others want it because they know what results it can deliver when used properly. This is one of the things that Fiverr tries to help organizations with: some may not be familiar with the technical intricacies of a model, a machine learning (ML) approach, or a broad language model (LLM) to build something they need. benefit to business.

According to Hornung, a business user may be aware of the potential benefits of AI, but not know how. According to him, the category structure approach at Fiverr will allow business users to ask questions, use different examples and use cases of AI: we are also starting to work on webinars around educating buyers and sellers about what AI can produce. We want to see more companies harness the power of AI. We strongly believe in what it can do and how it can help businesses.

Source: Fiverr

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