an expected but still controversial feature

According to Elon Musk’s tweet, the new feature is designed to give us a more accurate representation of the scope of a given Tweet. Taking inspiration from social platforms like YouTube, Twitter has really started rolling out view counts for tweets.

“Twitter” launched the “view count”.

Twitter’s tweet view count, known as an impression, was previously only available to the account that shared the tweet. As Musk points out, the exception is for videos that traditionally show a view count.

Twitter thus announced that tweet views are now visible on iOS and Android and will soon be coming to the web. The feature lets you see how many times someone viewed your tweet or someone else’s tweet, though there are some exceptions. When you’re in the app, you now see view counters next to the number of comments, retweets, and likes.

According to Twitter’s blog, the number will help users easily see the reach of their tweets and what’s in their feed. The number of views will appear next to the analytics icon on each tweet, and it is now visible for several tweets.

What is the number of views on Twitter?

Twitter likes and comments don’t tell the whole story, of course, as most people tend to scroll through most of their feed’s content without pausing to engage.

By the way, to better distinguish between the terms reach, engagement and other KPIs, this “Implementing a Social Media Strategy” module will allow you to discover strategies and techniques for revitalizing a community on social networks. This is the third module of the “Growing Your Business with Webmarketing” course.

So, in theory, the new function is called “view count” It will share a larger view of the entire image from Twitter. Views are defined as “number of times” per feature description [un] The tweet appeared on Twitter.

Remember, Twitter has a feature that shows more detailed analytics on your tweets than likes, retweets, and tweet quotes. If you click the “View Tweet Analytics” button below your post, you can see how people interacted with your tweet, such as clicking to view your profile or expanding the details of a quote tweet.

You can also see the total number of impressions, defined as “the number of times this Tweet was seen on Twitter”. This definition is quite vague, as we don’t know exactly what it means to “see” a tweet.

What’s different about the new review feature is that now reviews will be visible to everyone, not just the account owner.

There are still some improvements to be made

Anyone who views your Tweet will count as a view, regardless of where they saw your Tweet (eg Home, Search, Profiles, Tweets embedded in articles, etc.) or whether or not they follow you. Even an author viewing their own Tweets will count as a view. Additionally, viewing a tweet on the web and then viewing it on your phone will also count as two views. Therefore, views should not be considered completely unique, as duplicates can often occur.

So there is some confusion about whether the view count actually shows views or just impressions. And impressions and views are not necessarily the same thing.

A view count usually only counts views from users who “see” your content for a significant amount of time, usually a few seconds or more. Impressions are generally counted any time your content is viewed on a platform that includes users who have scrolled continuously to read or view it.

It’s not clear if this is actually a new metric that measures post time, or if it’s just the number of impressions obtained through account analytics.

Apparently, that’s why there are still some issues with View Counts that have been in development since late September 2022.

A feature against other platforms

When Musk announced the feature on December 1, he hinted that the platform was trying to make text and image posts similar to video posts that already have a public view count. It was also meant to show how “alive” the platform is, and just looking at replies and likes doesn’t give you the full picture.

Adding more visible information to the social network is actually the opposite of what other platforms have been doing lately. Last year, Instagram and Facebook began allowing users to hide the number of likes their posts received, a feature they’ve been testing for years.

Even with public view counts a defining feature of the platform, YouTube has begun to hide some data — in 2021, it hid the number of public likes, which allowed creators to see how many people thumbed down their pages. videos.

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